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Nidecker × Flow
18th December 2019 | 0 comments
Snowboard brand NIDECKER has bought the Flow Snowboarding brand. Will the brand take over all the products and label them as Nidecker? Will the Flow brand disappear for good? Let's find out...
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Santa Cruz Bicycles - a way to perfection
13th December 2019 | 0 comments
Our portfolio now includes the iconic, and now already legendary Santa Cruz Bicycles brand. Almost a quarter of a century ago, it was the first bike brand to introduce a full-suspension mountain bike.
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MIPS - unique head protection technology
21st November 2019 | 0 comments
The MIPS® (Multi-Directional Impact Protection System) helmet consists of three main parts: EPS styrofoam shell, MIPS® sliding liner and elastomers that connect the first two parts. In the case of impact from an angle, the elastomers will stretch to allow a slight movement of the helmet shell relative to the MIPS® sliding insert, thereby absorbing the rotational forces.
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Snowboard Zezula history 1996 - 2006
19th November 2019 | 0 comments
Video from 2006, which shows the first 10 years of the company's Snowboard Zezula