Ride for the future. Recycled functional wear from Picture

Picture is a brand whose story you will probably not even want to believe at first. Right from the beginning, however, we must tell you that everything we tell you about it, is true. Their clothing, not for the board only, is a combination of quality and almost zero trace to the environment.

It all started in 2008, when the three friends - Julien, Jeremy and Vincent got together to breathe life into a new brand, Picture. Their motto and goal since has been a 100% ecodesign, driven by the idea of sustainability.

Not only is all the apparel they produce made from either recycled, organic or responsibly grown materials. In addition to this, their clothing is also functional and lasts even in the rugged mountain conditions. But the Picture is not blinded by its success and they push the limits of sustainability in their pieces further and further.

Click here for the whole line-up of the sustainable Picture outwear.

For example, at the end of last year, they introduced the world's first thermo-linen which spontaneously decomposes in nature in three years. If this is just that moment when you stop believing, check out this video.

Picture is simply a great story of three buddies who grew up together and a common passion and goal led them to the successful launch of a brand that is regularly reaping successes at the ISPO fair. Their pieces speak for themselves and are made by snowboarders for snowboarders. With added value of environmental protection.

Stylish pieces from Picture can also be found at our store and e-shop and thanks to their catchy and colorful design, you will not be overlooked anymore. For us, this brand is one of the best examples of passion for extreme sports with a desire for change. Just keep it up, guys!