Nidecker × Flow

Snowboard brand NIDECKER has bought the Flow Snowboarding brand. Will the brand take over all the products and label them as Nidecker? Will the Flow brand disappear for good? Let's find out...

The NIDECKER GROUP develops – apart from Nidecker – the Jones Snowboards, Yes and Now brands as well. Two years ago, the management decided to buy the Flow Snowboarding company (est. 1996) from the American Flow Sports.

Due to the lack of innovations, Nidecker lagged behind top brands in the production of quality shoes and bindings. So the original intention was to take Flow's know-how in development and technologies. But everything has changed. Nidecker has taken over a chosen board models (such as Era, Merc, Venus, and Micron for children) and a complete range of boot models, as we know them from Flow, as well. But bindings with their unique technology will still be produced under the Flow brand.

Flow FIT

A combination of knowledge and experience of Nidecker and Flow with technologies like BOA guarantees the best fitting boots with a perfect balance of comfort, support, and control.

Bindings Flow

Flow bindings have made it through the test of time. Everything started with the original idea of a quick access to the binding through a tilting heel. Over the years, the brand has kept on innovating all aspects of snowboard bindings and has developed new technologies such as Active Strap, Reclining Hiback, Power Triangle or Locking Snap Ratchets.