Z-Flex Skateboards

We are pleasure to welcome classic old school skate brand in the our offer. Z-Flex!

Lords of Dogtown

1975 saw the Zephyr skate team from Santa Monica (better known as Dogtown), California competing in the Del Mar national Skateboarding competition.

The Zephyr Surf Shop was the part of the local surf culture, and had branched out into skateboard production. Kent Sherwood (Jay Adam’s step-father) who owned a fiberglass shop, was approached by guys from Zephyr Surf Shop to create a Zephyr skateboard.

At first an alternative to surfing when the waves were flat, skateboarding soon took priority for a group of skate/surfers eager to prove themselves. The Zephyr team, or Z-Boyz as they came to be known, quickly developed into a phenomenon in their own right.

The phenomenon continued as California found itself in the grip of record droughts, causing many residents to empty their swimming pools. The Z-Boyz dove right in to these newly exposed playgrounds, sneaking into people’s back yards, skating as long as they could, and then running to avoid the inevitable police presence.

Father of skateboarding

Jay Adams was one of the best skateboarders ever, due in large part to his carefree aggressive style of attacking pools and streets. Adams died of a heart attack on August 15, 2014. 

In 1976 Kent Sherwood, Jay Adams’ step-dad, broke away from Zephyr and started Ez-Ryder with half of the original Zephyr skaters including Jay Adams and Tony Alva.

6 months later Ez-Ryder changed it’s name to Z-Flex.

Product innovation

Being a pioneer in development and testing urethane wheel designs. Z-Flex developed the abrasion resistant Z Smooth wheel specifically for boardwalk skating, followed closely by Z Grooves, a one-of-a-kind, faster, smoother wheel with a formula which most of today’s wheels are based upon.

Z-Flex is responsible for the first skateboard in history to utilize a concave on the board’s top-side. This revolutionized the direction of board design. You will find concave on almost every skateboard on the market today.

Original Z-Flex Team

The 1st Generation of the Z-Flex team consisted of Jay Adams, Tony Alva, and David Hackett to name a few.

2nd Generation Z-Flex riders such as George Wilson, Dennis “Polar Bear”Agnew and Jimmy Plumer continued the legacy set by the those before. A legacy that continued in the 3rd Generation with riders such as Jimmy Acosta, Butch Sterbins, George Watanabe and Aaron Scott.

Even today Z-Boyz legends Jimmy Plumer, George Wilson and Butch Sterbins are back in action. Some are not only riding, but are part of the Company team in operations and sales (locally and internationally).